Iceland Exhibitors

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Faroe Islands




Visit Iceland

Visit Iceland is the official destination marketing office for Iceland and aims to attract travelers to Iceland. We manage an integrated marketing initiative to consumers in cooperation with stakeholders of Iceland tourism.

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Oddný Arnarsdóttir

Bjargargata 1 - Reykjavik, Iceland

National Tourism Board

Arctic Adventures

Arctic Adventures is Iceland's leading adventure tour operator offering activities, day tours, multi-day and self-drive packages all over the country.

From hiking on glaciers, exploring ice and lava caves, to trekking colorful mountains and snorkeling between tectonic plates - our expert guides will make Iceland memorable for all ages and tastes of adventure.

Why us?

  • One of the largest tour operators in Iceland

  • 38 years of experience in the market

  • Professional, adventurous and dedicated employees

  • Emphasis on sustainability, ecotourism and environmentally friendly trips

Let’s create unforgettable experiences for our guests together!

Small Groups – Big Adventures

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Erla Ágústsdóttir

Skútuvogur 2

Activity Provider, DMC and Tour operator

Blue Lagoon Iceland

Founded in 1992 to unlock the benefits of geothermal seawater, Blue Lagoon Iceland has evolved into a company encompassing transformative spa experiences, research and development, sustainability, culinary enjoyment, a renowned line of skin care, and the convergence of hospitality and wellness.

In 2012, the company's iconic centerpiece—the Blue Lagoon—was named one of 25 wonders of the world by National Geographic, propelling the majestic, healing waters into the upper echelons of global travel destinations.

In 2018, the company completed a remarkable expansion, opening the Retreat at Blue Lagoon Iceland. Included in Time Magazine's list of the World's 100 Greatest Places, the complex features a 62-room luxury hotel, a subterranean spa, a mineral-rich lagoon, and two restaurants. With societal uplift as one of its core mandates, all of Blue Lagoon Iceland's concerns are powered by sustainable energy.

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Friðrik Sigurbjörnsson

Norðurljósavegi 9, 240 Grindavík, Iceland

Accommodation, Attraction, Hotel, Spa and Restaurant

Elding - Adventure at Sea

Elding Whale Watching offers the most talked-about whale watching and sea adventure tours in Iceland. With decades of experience, we provide responsible whale watching tours, year round. Our other tours include incentive and exclusive tours, and the ferry to Viðey Island. We also have seasonal tours. In summer we offer puffin watching and sea angling, and in winter our tours include Northern Lights Cruises and Imagine Peace Tours. Our crew and team members work hard on implementing our environmental policy and make it as efficient as possible. We ask all our passengers to take part in the environmental work we’re doing on board as we consider their contribution important. We are proud certificate holders of EarthCheck (advisory group for travel and tourism), Vakinn (quality and environmental system).

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Björn H Reynisson

Ægisgarður 5c

Activity Provider, Tour operator and Whale Watching Company

Eskimos is a local DMC, based in Reykjavík – Iceland. We custom designs experiences and high-end itineraries for individuals & groups of all sizes. We take pride in offering a premium travel service, and everyone, from our office staff to our guides, is committed to this. Eskimos also operates a well maintained fleet of luxury vehicles of different sizes (from SUV to minibuses) and our main focus is, therefore, on privately escorted tours. Our large network of suppliers around Iceland allows us to offer an exciting range of adventures even in the most remote parts of the country.

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Loic Björn de La Forest

Skútuvogur 1B, 104 Reykjavík


Exclusive Travel

Exclusive Travel is a small luxury company that was founded in 2016. The idea first was to focus on the concept to "Travel with a photographer" and do private tailored tours around that idea. Since then the focus has shifted slightly and today we focus on custom making tours around our client´s vision and expectations. We specialize in the photo travel as well as other services offered to our guests during their travels here in Iceland. Our relentless ambition to always do better, improve and evolve shows in many aspects. Weather it is the emails we send out to our clients or the brand new luxury vehicles we own and offer our guests (and just about everything in between) we are always seeking to move the bar higher. The staff is highly experienced local staff that has many decades of experience between them. Through the years we have systematically built a tight network of local resources, suppliers and knowledge of what is available in each area so that we can react to any situation that may arise which is often necessary with the ever changing conditions around the island.

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Kristín Birna Óðinsdóttir / Alfreð Möller

Sundaborg 3 / 104 Reykjavík

Accommodation, Activity Provider, Attraction, Hotel, Tour company and Tour operator

GJ Travel

GJ Travel is a Tour Operator and a Coach Company in Iceland, taking care of all land services in both Iceland and Greenland, mainly B2B. We specialize in tailor made group tours, scheduled escorted multi-day tours on SIC basis, northern lights holidays and coach rental.

Our fleet of modern Mercedes Benz street and highland coaches and vehicles, is available on hire all year round. Ranging in size from 4-69 seats with high standard in quality and safety, low average age of 4 years and free Wi-Fi.

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Kristín Anna Guðnadóttir

Vesturvor 34

DMC and Tour operator

Gray Line Iceland

Gray Line Iceland is a fully licensed travel agency and tour operator and one of the leading travel agencies in Iceland with over 30 years of experience in operating tours around the country.

Our services include group arrangements, coach rental, scheduled day tours, scheduled airport transfers and any custom made tours.

Our passion is to help travelers discover the wonders of Iceland and we look forward to welcoming your clients to our beautiful country and showing them the best that Iceland has to offer.

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Gudrun Thorisdottir

Klettagardar 4

Activity Provider, Tour company and Tour operator


Icelandair proudly brings the spirit of Iceland to the world. Your introduction to Iceland begins the moment you step aboard one of our flights.

Fly with Icelandair and be charmed by Icelandic hospitality. Relax in our comfortable leather seating, with the latest movies and Icelandic music to keep you entertained from take-off to landing. All Icelandair passengers enjoy generous legroom and complimentary carry-on baggage.

Our home’s unique position in the middle of the Atlantic makes it the ideal hub for an extensive flight network linking Europe and North America. Icelandair serves the UK and Ireland, providing direct flights to Iceland from London Heathrow, London Gatwick, Manchester, Glasgow and Dublin, with easy onward connections to 14 North American destinations – plus flights to all corners of Iceland and Greenland, too.

On your next Icelandair flight across the Atlantic, you can choose to break up your journey with a Stopover in Iceland and explore our beautiful home country at no additional airfare. What could be better than two destinations in one trip?

We look forward to welcoming you on board.

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Graham Jowers

1 Fitzroy Square, London W1T 5HF



Our family of brands includes Grand Hotel Reykjavik, Hotel Reykjavík Centrum, Hotel Reykjavik Saga and Fosshotel. All in all, 18 hotels as of May 2022. Seven of our hotels will be in Reykjavík and 11 around Iceland. At Íslandshótel we try to minimize our environmental impact as much as possible and lead by example.

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Thordis Palsdottir

Sigtun 28


Keahótel ehf

Keahotels is one of the leading hotel chains in Iceland, owning and operating 8 properties in Reykjavík, Akureyri and Vík. Our portfolio includes both 3 star and 4 star properties, appealing to any selected target market. We strive to offer exceptional service on all levels and are proud to be a part of the Icelandic travel industry!

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Andrea Sól Garðarsdóttir

Laugavegur 26, 101 Reykjavík, Iceland

Accommodation and Hotel

Reykjavik Excursions & Icelandic Mountain Guides

The newly merged company, Reykjavik Excursions and Icelandic Mountainguides offer you high-quality tours focusing on safety and sustainability. Prior to the merger both companies were known for high standards in both safety and quality as well as minimizing their environmental impact. The new company will continue to set the standard in safety, mountaineering expertise and environmental protection across the industry in Iceland, offering you the most diverse tour operator services for travelers visiting the country!

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Svala Magnusdottir

Klettagardar 12

Activity Provider, Attraction, Tour company and Tour operator

Snaeland Travel

Snaeland Travel is a family-owned DMC and Tour operator with over 70 years of local expertise in Iceland. It´s our mission to provide our guests with a once-in-a-lifetime experience they can’t wait to share. We have our very own fleet of coaches, cars and SuperTrucks and we offer both shorter and longer tours ranging from airport transfers to fully escorted trips around the country. We both offer scheduled tours and tailor-made tours from transportation only to the full package.

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Sigga Groa

Langholtsvegur 109

Activity Provider, Attraction, DMC, Tour company, Tour operator and Transportation

Special Tours

Special Tours was founded in 1996 and has ever since offered sea adventures from Reykjavík. Today we offer our popular sea adventures all year round with a great variety of tours to select from for both individuals and groups. Our tour selection consists of Whale Watching, Puffin tours, Sea Angling & the original Northern Lights by Boat tours along with the Whales of Iceland Exhibition and some great combo tours. We offer competitive prices and put a great emphasis on excellent service and a great experience on our tours. We are continuously developing our service and range of products and in 2020 we will be publishing a new app with detailed information about our tours in 5 different languages.

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Asta Maria Marinosdottir

Geirsgata 11

Activity Provider, Attraction and Tour operator

Travelling Iceland

TI is a family run boutique DMC that offers a wide variety of tours throughout Iceland. We also combine Iceland with other Nordic countries, such as Greenland, Sweden, Finland, Norway, Scotland and Ireland. Travelling Iceland focus is to give travellers the best of Iceland and the Nordic by journeying slowly, with a personal touch from a local guide. Travelling Iceland’s founder is Helga Bára, a geologist with a doctorate in micropaleontology, with special emphasis on past climatic and oceanic changes. Enthusiastic about nature and the environment and knowledgeable of her country, Helga Bára and her great team of experts, will discover with you all the gems of the North.
Our travel designers create bespoke itineraries, tailor-made to each guest ́s needs and wishes. By customising its trips in this way, Travelling Iceland helps to make a dream holiday in the Nordics come true. Travelling Iceland´s team of international travel experts organises unique trips across North Europe, constantly discovering new gems of the North. We like to make each travel package unique by listening to each traveller to know personal interest and in that we can design a perfect and fully tailor made trip. We pride ourselves on the highest level of services and attention to all bookings and all travellers. We offer fast confirmation and specialized itineraries for both groups and individuals. Our experienced multilingual staff will put together the right itinerary for you and ensure excellent service.

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Helga Bára Bartels Jónsdóttir

Álfabakki 12

Activity Provider, DMC, Tour Operator, Travel Agency

Visit North Iceland

Visit North Iceland is the official DMMO for North Iceland. We manage and promote the region via social media, publications, and participation in tradeshows. The development of the tourist routes Arctic Coast Way and Diamond Circle is our focus. Contact us for assistance in organizing press and FAM trips. North Iceland is a friendly area including Akureyri and a number of historic coastal towns. Activities include whale watching, seal and birdwatching, and horseback riding. North Iceland is Icelander's no 1 winter destination with ski areas, off-piste skiing, and 13 Yule Lads (Santas). We also offer various winter activities as dog-sledding, snowmobiling, super jeep tours, and geothermal bathing. Staying in North Iceland for 5 days gives you 90% chance of seeing the northern lights. The tourist route Arctic Coast Way stretches 900 km along the north coast including historic coastal towns, highlights such as Hvítserkur cliff and the Arctic Henge, also black sand beaches, hiking routes, and midnight sunspots. Diamond Circle has 5 key locations, Húsavík town, Ásbyrgi canyon, Dettifoss waterfall, Lake Mývatn and Goðafoss waterfall. Visit and for detailed information on the tourist routes or email us at for more info. Visit our stand for information on the routes or about North Iceland and our 250 companies.

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Arnheiður Jóhannsdóttir

Hafnarstræti 91

Regional Tourism Board

Visit Reykjanes

Visit Reykjanes is the official destination marketing and management organization for the Reykjanes peninsula and Reykjanes UNESCO Global Geopark. Home to Fagradalsfjall Volcano and the Blue Lagoon.

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Eyþór Sæmundsson

Skógarbraut 945

Regional Tourism Board

Vök Baths

Vök baths is a newly opened geothermal baths in East Iceland. Vök baths are open all year round and boast the only floating hot pools in Iceland in a wild lake, infinity views, two on shore hot pools, a wading pool, a steam bath, a cold mist tunnel, tea bar, an in-water pool bar, and our on-site restaurant, Vök Bistro. At Vök baths we can accommodate up to 202 people at the same time in the baths and 50 people at Vök Bistro. The locker rooms offer locked cabinets for clothing, private changing areas, private shower areas, and a shared shower area. In the shower area we offer complimentary shampoo and shower gel from Sóley organics. Towels and swimwear can be rented in the booking process.

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Adalheidur Osk Gudmundsdottir

Við Urriðavatn

Activity Provider, Attraction and Tour company

Your Friend in Reykjavik

Your Friend In Reykjavik offers quality walking tours and experiences in Reykjavik. Food, folklore, Beer&Booze and a City walk named a Walk With a Viking to name a few. We can also do custom & private tours based on what the travelers are interested in.

We have over 1000 five-star reviews for our tours and all our guides are experienced locals.

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Valur Heiðar Sævarsson

Kambsvegur 23

Tour company and Tour operator

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